Taken for a Ride: How Daimler-Benz Drove Off with Chrysler by Bill Vlasic, Bradley A. Stertz

Taken for a Ride: How Daimler-Benz Drove Off with Chrysler


Taken.for.a.Ride.How.Daimler.Benz.Drove.Off.with.Chrysler.pdf
ISBN: 9780060934484 | 420 pages | 21 Mb

Download Taken for a Ride: How Daimler-Benz Drove Off with Chrysler



Taken for a Ride: How Daimler-Benz Drove Off with Chrysler Bill Vlasic, Bradley A. Stertz
Publisher: HarperCollins Publishers


Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade — and in a new epilogue chart its chaotic aftermath.

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